Money Mindset for Ecopreneurs
Time & Location
About the Event
In this webinar Julia Fawsley Grant, small business and executive coach and founder of 4leaf coaching, will cover many angles around money and profitability for sustainable businesses. Julia will focus on using money as a tool to grow your business, allowing you to invest in long term projects, innovate or donate/contribute to the causes you care about. If you really want your business to be a business for good, one of your most powerful assets is the way you use your money and the choices you make.
- Eco/positive impact entrepreneurs come into business with an already slightly complicated view on profit because (in many cases) they are focused on purpose and mission - money comes with a real cringe factor. Exploring this and rationalising the need for profit in business is an important first step.
- Money can and should be used as a tool to drive innovation, development and business longevity. Without a viable profit margin, entrepreneurs are in no position to help those causes they want to help. If you are uncomfortable aiming for healthy profits then frame it more in terms of how helpful you want your company to be.
- Eco/ethical business is a huge growth economy with figures on spending and conscious consumerism growing year on year. This is no longer a fringe part of the economy and harnessing consumer demand - and therefore spending - is a powerful way to increase positive change. Again, money should be reframed as a tool to make the kind of systematic changes needed.
- Educating potential consumers and communicating the reasons behind the price of an item can be a really powerful marketing tool that can be used to communicate your brand values and allows people to be 'involved' in your cause.