Telling your Sustainability Story: a bite size intro
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About the Event
Join Green Spark Marketing's Creative Director, Caroline Aistrop, to learn the key principles behind creating compelling communications that will grab the hearts and minds of all those you want to reach.
Whatever your business is doing to care for the planet, you need to be telling your customers about this. Do it effectively with clarity, authenticity and pride and you’ll be able to attract new customers, boost sales from existing ones, increase staff loyalty, and attract job seekers, especially Millennials and Gen Z. Just as importantly, you’ll be able to persuade others to join you in creating a greener world.
‘Telling your Sustainability Story: a bite size intro’ shares the key principles behind creating compelling communications which grab the hearts and minds of all those you want to reach and takes them with you on the sustainability journey. You’ll discover how to compose and organise your story, the importance of wearing other people’s shoes and how to let your passion and authenticity shine through.
Your story-teller and guide is Caroline Aistrop, Creative Director of Green Spark Marketing, who has over 30 years experience of inspiring people from all walks of life to make greener choices and adopt more sustainable lifestyles. Caroline’s role-call of work includes running national awareness-raising campaigns, handling PR and press relations at local, regional and national levels, training volunteers to run a community radio station, and as an environmental journalist for the BBC’s Natural History Unit. And plenty more…
- Your sustainability story£0£00£0