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Globally, the production of toilet roll destroys 27,000 trees per day – almost 9 million trees per year (National Geographic). The UK alone uses 1.3m tonnes of loo roll a year, according to the Confederation of Paper Industries, with the average British consumer reportedly getting through 127 rolls every year. 

Not only is the consumption increasing, but there doesn't seem to be much of a shift towards sustainability. In 2019 The Ethical Consumer magazine found that major toilet paper brands are using less recycled paper than in 2011.

There is no need to cut down forests to make toilet roll and thankfully, there are an increasing number of companies producing loo roll from recycled paper, or more sustainable materials such as bamboo. Typically, these eco friendly alternatives are either made from bamboo and/or sugar cane, or recycled materials. We review four bamboo options below (Cheeky Panda, Bumboo, Naked Sprout and Who Gives a Crap) and two recycled paper options (Who Gives a Crap and Green Cane). 

Help Me Choose: Sustainable Loo Roll

Cheeky Panda

Cheeky Panda’s incredibly soft loo rolls are made from 100% FSC certified materials rather than an FSC mix which is typical for other toilet paper brands. Bamboo produces 35% more oxygen and absorbs 35% more carbon dioxide than trees, making it more environmentally-friendly. Bit’s also naturally anti-fungal, anti-bacterial and hypo-allergenic so it is great for sensitive skin. As further evidence of their commitment to sustainability, the company uses waste bamboo to make their luxury toilet tissue, giving farmers in China extra income and creating job opportunities for local workers. The packaging is 100% recyclable but will also degrade easily in landfill.

Certified B Corp

Material

Packaging

Bleached

Charity

Shipping

Price

Support this

business

Yes

Bamboo

Wrapped individually - but can opt out
Packaging is Plastic free, fully recyclable and compostable.

Treated with hydrogen peroxide during manufacture

-

Sea Freight / Carbon Balanced with The World Land Trust

£38 for 48 rolls (200 sheets)
= 39.5p per 100 sheets

Bumboo

Bumboo produces luxury ‘tree-free' sustainable loo roll from bamboo. They offer 24 and 48-pack boxes, with an option of wrapped or unwrapped rolls. The company works with the Eden Reforestation Project, which employs people in areas impacted directly by the effects of deforestation. Bumboo pledges to plant one tree for every box purchased. The benefits of bamboo are being harnessed across a number of industries, and in the loo roll there are clear benefits in terms of superior fibre quality when compared with traditional recycled paper loo rolls, translating into a softer paper.

Certified B Corp

Material

Packaging

Bleached

Charity

Shipping

Price

Support this

business

No

Bamboo

Wrapped individually - but can opt out
Packaging is Plastic free, fully recyclable and compostable.

Bleached, but free from elemental chlorine (ECF)

Plant a tree for every box trough edenprojects.org

Sea Freight / Plants a tree for every box of rolls purchased

£40 for 48 extra long rolls (300 sheets, 3 ply)
= 27.8p per 100 sheets

Naked Sprout

This UK company offer either 24 or 48 pack box sizes of 100% organic bamboo loo roll. The packaging is 100% plastic free. Naked Sprout do not use bleach, or indeed any other chemicals in their manufacturing process, thereby ensuring no harm to local waterways as can happen in the production of many traditional toilet papers. The company supports the ‘Just a Drop; charity which ensures fresh drinking water at school for children in Kenya. Each box purchased promises to provide water for one child for one year.

Certified B Corp

Material

Packaging

Bleached

Charity

Shipping

Price

Support this

business

No

Bamboo

Wrapped individually - but can opt out
Packaging is Plastic free, fully recyclable and compostable.

No

Every purchase gives a child in Kenya safe water at school for 1 year

Sea Freight

£39.99 for 48 rolls (300 sheets, 3 ply) = 27.7p per 100 sheets

Who Gives a Crap

One of the more well-known sustainable loo roll companies. Founded in 2012, this company prides itself in donating 50% of its profits to help build toilets in the developing world. Their premium 3-ply sustainable loo roll option is manufactured from bamboo and ships in plastic free packaging. If you subscribe to their regular delivery service, you can save 20% on your purchase. These loo rolls are fully biodegradable, come wrapped in only paper and are septic tank friendly. WGAC are now a B Corp Certified Company.

Certified B Corp

Material

Packaging

Bleached

Charity

Shipping

Price

Support this

business

Yes

Bamboo

Wrapped individually - but can opt out
Packaging is Plastic free, fully recyclable and compostable.

Whitened with elemental-free chlorine

Donates 50% of profits to charities like WaterAid

Sea Freight

£40 for 48 rolls (370 sheets, 3 ply)
= 22.5p per 100 sheets

Who Gives a Crap

Who Gives a Crap Recycled Loo Rolls are made from 100% recycled paper. Containing no inks, dyes or scents, these eco-friendly loo rolls are made from recycled books and office paper. Shipped plastic free in either boxes of 24 or 48 rolls, this bulk buy approach can certainly be deemed a more eco-friendly way of shopping, providing you have the storage. Donating 50% of their profits to help build toilets in the developing world, you can feel you are doing your bit to support these communities.

Certified B Corp

Material

Packaging

Bleached

Charity

Shipping

Price

Support this

business

Yes

100% recycled materials

Wrapped individually - but can opt out
Packaging is Plastic free, fully recyclable and compostable.

Whitened & strengthened with hydrogen peroxide

Donates 50% of profits to charities like WaterAid

Sea Freight

£36 for 48 rolls (400 sheets, 3 ply) = 18.8p per 100 sheets

GreenCane

A New Zealand based company, manufacturing in China and selling in 6 countries around the globe. Green Cane sustainable loo roll is composed of sugarcane, and bamboo; fast-growing tropical crops which are grown in rural Southern China. Their manufacturing facility is monitored to ensure compliance with ethical and environmental standards. No fertilisers or pesticides are used in the manufacturing process. The company ships via sea-freight to keep environmental impact to a minimum. Their loo roll offering is plastic free, with home-compostable packaging. The 2-ply toilet paper itself is available in packs of 48 rolls and cost-saving is available for multiple purchases or subscription sign-ups.

Certified B Corp

Material

Packaging

Bleached

Charity

Shipping

Price

Support this

business

No

Bamboo & recycled sugarcane

Wrapped individually - but can opt out
Packaging is Plastic free, fully recyclable and compostable.

Bleached, but free from chlorine based chemicals

-

Sea Freight

£28.80 for 48 rolls (300 sheets, 2 ply)
= 20p per 100 sheets

The large-scale use of virgin paper (particularly the trend for “luxury” four-ply and quilted loo roll) contributes to unnecessary deforestation and only five of the nine major supermarkets assessed in The Ethical Consumer Magazine's survey (the Co-op, Morrisons, Sainsbury’s, Tesco and Waitrose) offered an own-brand recycled toilet paper.

In addition, a 2017 Greenpeace report warned that large parts of Sweden’s Great Northern Forest, and the biodiversity contained within it, were under threat from the timber industry’s growing demand for virgin wood. As well as the environmental impact of the raw materials, there is increased consumer concern over the chemicals used to bleach virgin pulp. which has led to less toxic alternatives being used, and some companies not bleaching toilet roll at all. 

Through our reviews we may earn affiliate commission, but we always endeavour to produce objective information. The revenue we generate is used to help us keep our resources for green business free of charge.

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REGISTERED OFFICE:

Green Springboard Ltd

4 Meadow Lane, Witney

Oxfordshire OX28 6DN UK

info@greenspringboard.com

© 2020

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