Project Blu manufactures a range of pet products using materials from sustainable and eco-friendly sources. Products are made from 100% recycled materials that were destined to pollute the environment. Ocean bound plastics and used clothes are combined to create 100% recycled fabric and fillings. Product manufacture takes place in the heart of Italy, using top quality materials and craftsmanship to ensure that products last and do not become victims of the “throwaway culture”.

To complete the picture of sustainability and an enviable ethos, Project Blu makes a donation from every sale to the Plastic Bank. The Plastic Bank builds and activates recycling infrastructure in the world’s poorest regions.